Hi, I'm Brandon...
...and sometimes, I don't want to do this.
Peoplin' online, being 'engaging' on social media, and smiling on a crowded Zoom call, (or even just overthinking an emoji response on Slack) require bursts of energy that rarely get the best out of me.
Because I value connection, collaboration and clear communication above pretty much anything else.
And while I like to read, write, learn, lurk and take notes (far away from wherever the noise is), I've been in sales, management and marketing roles since 2007 — prioritising the ways we can work together, share ideas, and drive each other to take action.
Look, you might think this page is about to sell you something...
...(even though, it clearly says it's 'About Me'), but...
I think it's only fair to warn you what working with me is like.
🤦🏽♂️
I can be annoying.
I'm a real customer advocate.
If I believe in what you're doing, I'll challenge you to improve the experience of your audience and your clients.
Sometimes it might even feel like I'm taking their side over yours...
(...although, if you believe those are two different sides, there's a very good chance we shouldn't be working together.)
🥱
I can be lazy.
I like to save (and protect) energy.
If I can see an opportunity to automate, simplify, outsource or remove a task, I'll let you know so you don't have to work so hard.
I know you'll get the most done when your efforts are aligned with your best traits. I'll save you time and headspace so you can put more of you into the work that really matters.
🦞
I can be persistent.
I'm in this for the long-term.
If I can find ways to add value to your business, you'll probably be hearing from me — even long after we've technically finished working together.
Seriously... I work with good people who do good work. Once I'm in your corner, I help to cover your blindspots and look for new ideas that support your business goals.
More specifically, I'm obsessed with helping genius-level visionaries improve the way they communicate with their audiences as they push boundaries and redefine their niches.
I focus on the overlaps between...
- Your Voice — the language, tone, rhythm, values, talking points and personality your brand communicates with
- Voice of Customer — the way your customers talk about their motivations (before, during and after a sale)
- Community Voice — the ever-changing sentiments of your growing online audience
... to help you delight clients at crucial parts of their experience and build sustainable, profitable relationships.
I know...
Overhyping AI is as bad as ignoring it. It doesn't solve
everything.
But since 2018, I've been completely convinced that (one way or another) AI will be the most transformative technology of our generation.
When I use it in my work, I focus on:
- Repeatable, robust workflows that deliver consistent outputs and tangible business results
- Human Intelligence for personal insights and expertise that don't exist in language models.
- Custom solutions that creatively solve real problems or create new opportunities
I'll help you use AI to automate repetitive work and free yourself up to add more value to your business.
Plus, I'm a bit of a futurist...
So even though I'm centred in the moment, I've always got one eye on what's coming — and what that means for you and your business.
I like taking advantage of tools and technologies that keep you ahead of the competition, while studying trends that impact your next steps.
Lastly, I'm a dad...
Which means I have five small humans who rely on me—and inspire me—to do great work.
I've learnt waaay more from them about determination, positivity, creativity and problem-solving than I have from any personal development book...
And I'm used to listening (even when things don't initially make much sense) and staying calm (even when there are a million things happening at once).
This is probably the most I've ever written about myself.
I'm going to lie down.
Oh.
Another thing.
It's pretty clear the future is being created in spite of us, instead of for us. The world the next generation are inheriting from us will be completely different from this one and, currently, we're collectively incapable of preparing them for it.
If you agree, and care enough to do something about it, check out: